Power Colours / Industrial Authority

Madman Labs

A bold industrial brand house developing structured product ecosystems for premium lubricant, machinery-performance, and technical product ranges.

Manufacturer LayerMadman Labs operates as the umbrella source identity.

Brand ArchitectureClear house-of-brands structure for future expansion.

Industrial IdentityPowerful visual language built for authority and recognition.

Category ControlDesigned to support premium Class 4 product positioning.

Built to Own the Category

Madman Labs is the corporate and manufacturing-facing layer behind a growing family of premium industrial brands, including ELUXE™ and BOLT™.

Madman Labs™
Corporate, manufacturer, and ecosystem owner identity.

ELUXE™
Premium industrial lubricant brand ecosystem.

BOLT™
Heavy-duty performance and machinery-focused product architecture.

Each brand has a defined commercial lane. This keeps the portfolio clean, scalable, and easier to manage.

Premium System

Premium industrial lubricant ecosystem for structured product ranges such as Platinum, Jungle, Rush, Black, and Gold.

Heavy-Duty System

High-impact industrial performance line for rugged, mechanical, heavy-duty product positioning.

Corporate Layer

Manufacturer and product ecosystem identity that sits above the consumer-facing brands.